{"id":48590,"date":"2026-07-02T13:59:32","date_gmt":"2026-07-02T05:59:32","guid":{"rendered":"https:\/\/onetiger.com\/?p=48590"},"modified":"2026-07-02T14:00:03","modified_gmt":"2026-07-02T06:00:03","slug":"japen-perkasa-komunikasi-digital-dan-bersemuka","status":"publish","type":"post","link":"https:\/\/onetiger.com\/bm\/japen-perkasa-komunikasi-digital-dan-bersemuka\/","title":{"rendered":"JAPEN Perkasa Komunikasi Digital Dan Bersemuka"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"48590\" class=\"elementor elementor-48590\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aee44d8 e-flex e-con-boxed e-con e-parent\" data-id=\"aee44d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7cdf7 elementor-widget elementor-widget-text-editor\" data-id=\"9e7cdf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit : Bernama Images<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311e4f7 elementor-widget elementor-widget-text-editor\" data-id=\"311e4f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"x_MsoNormal\" align=\"center\"><div class=\"x_elementToProof\" style=\"text-align: left;\" data-olk-copy-source=\"MessageBody\"><div class=\"elementToProof\"><p>KUALA LUMPUR: Jabatan Penerangan Malaysia (JAPEN) akan memperkukuh penyampaian maklumat kerajaan menerusi gabungan komunikasi digital dan pendekatan bersemuka bagi memastikan maklumat yang disampaikan lebih berkesan, mudah difahami serta diyakini oleh rakyat.<\/p><p>Ketua Pengarah JAPEN, Erwin Khairul Ahmad berkata pendekatan komunikasi secara bersemuka atau <i>heart-to-heart<\/i>\u00a0akan terus menjadi tunjang utama jabatan itu walaupun penggunaan platform digital kini semakin meluas dalam kalangan masyarakat.<\/p><p>Menurut beliau, komunikasi secara langsung masih penting kerana ia mampu membina kepercayaan serta hubungan yang lebih erat antara kerajaan dan rakyat, manakala kandungan digital pula berperanan memperluaskan capaian maklumat dengan lebih pantas.<\/p><p>Katanya, JAPEN akan terus memperkasa penggunaan video pendek, media sosial serta teknologi kecerdasan buatan (AI) bagi memastikan penyampaian dasar dan inisiatif kerajaan kekal relevan mengikut perubahan corak penggunaan media masa kini.<\/p><p>&#8220;Selain komunikasi bersemuka, kita juga perlu memastikan komunikasi digital mempunyai sentuhan yang dekat dengan rakyat supaya mesej dapat disampaikan dengan lebih berkesan,&#8221; katanya ketika menjadi tetamu program <i>Ruang Bicara<\/i>\u00a0terbitan Bernama TV bertajuk <i>Memperkasa Naratif, Memperteguh Jalinan Dengan Rakyat<\/i>.<\/p><p>Erwin Khairul, yang memulakan tugas sebagai Ketua Pengarah JAPEN pada 22 Jun lalu, berkata beliau telah menghasilkan empat video pendek berkaitan dasar kerajaan dalam tempoh lapan hari pertama memegang jawatan tersebut sebagai antara pendekatan baharu yang ingin diperluaskan dalam jabatan itu.<\/p><p>Beliau berkata langkah itu diambil kerana semakin ramai rakyat mendapatkan maklumat menerusi platform digital, justeru kaedah penyampaian kerajaan juga perlu berkembang seiring perubahan teknologi tanpa mengabaikan komunikasi secara bersemuka.<\/p><p>Dalam usaha memperkukuh organisasi, beliau turut menjadikan pembangunan modal insan sebagai keutamaan dengan melahirkan warga JAPEN yang memiliki pelbagai kemahiran termasuk dalam penghasilan kandungan digital dan penggunaan teknologi AI.<\/p><p>Bagi merealisasikan hasrat itu, JAPEN akan memperluaskan latihan secara berterusan melalui kerjasama dengan Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR), selain melaksanakan program peningkatan kemahiran serta penggiliran kerja bagi memastikan kakitangannya sentiasa bersedia menghadapi perubahan landskap komunikasi dan penyampaian maklumat negara.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Credit : Bernama Images KUALA LUMPUR: Jabatan Penerangan Malaysia (JAPEN) akan memperkukuh penyampaian maklumat kerajaan menerusi gabungan komunikasi digital dan pendekatan bersemuka bagi memastikan maklumat yang disampaikan lebih berkesan, mudah difahami serta diyakini oleh rakyat. Ketua Pengarah JAPEN, Erwin Khairul Ahmad berkata pendekatan komunikasi secara bersemuka atau heart-to-heart\u00a0akan terus menjadi tunjang utama jabatan itu walaupun [&hellip;]<\/p>","protected":false},"author":1,"featured_media":48533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-48590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JAPEN Perkasa Komunikasi Digital Dan Bersemuka - One Tiger Arena<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onetiger.com\/bm\/japen-perkasa-komunikasi-digital-dan-bersemuka\/\" \/>\n<meta property=\"og:locale\" content=\"ms_MY\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JAPEN Perkasa Komunikasi Digital Dan Bersemuka - One Tiger Arena\" \/>\n<meta property=\"og:description\" content=\"Credit : Bernama Images KUALA LUMPUR: Jabatan Penerangan Malaysia (JAPEN) akan memperkukuh penyampaian maklumat kerajaan menerusi gabungan komunikasi digital dan pendekatan bersemuka bagi memastikan maklumat yang disampaikan lebih berkesan, mudah difahami serta diyakini oleh rakyat. 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