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Adidas and Puma Announce Cost-Cutting Measures Amid Profit Pressure

FRANKFURT: German sportswear giants Adidas and Puma are planning cost-cutting measures, including potential job cuts, to improve profitability and navigate post-crisis challenges. Adidas revealed it is reassessing its business structure to ensure “long-term success,” which could impact up to 500 positions at its Herzogenaurach headquarters, according to German media. CEO

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